When I first started blogging about 6 years ago, I remember I didn’t want to spend a single penny! I wasn’t making any money from my blog yet so why would I spend money on it? I would’ve rather spent my money hanging out with my friends, purchasing something I really wanted, or buying food.
This is the mentality of many bloggers when they first start blogging, so it’s only natural if you’re on the same boat.
The truth is, if you want to start a money-making blog, you’ll need to treat it like a real business. Real businesses invest money into their companies when they first start out. They don’t see the money they spend as a cost, but instead, they see it as an investment towards something that will generate a higher return on investment in the future.
This is how you should approach blogging. Treat all “blogging costs” as investments instead. Here are 10 reasons why you should invest money in your blog:
1. Gold is money
The blog is similar to precious gold. You own an irregular shape of gold costing $2000. When you invest a few more bucks, like $200, you can sell it for $4000+. But how? Let me explain.
You can make a great piece of art with an investment of $200. Art attracts people and with the minor plating of gold, it is precious stuff. Same is a blog, start with the free platform. Then, invest a few amounts and it will result in an ATM full of cash.
2. Promotion of your blog
You can grow your money by investing in some sort of money. You have to invest in the promotion of your blog. It helps to reach out your blog to common people.
It is needed because most of the readers are unknown about your quality blog. According to the stats, the basic promotion in social media helps in the growth by 30%.
3. Save for future
As you are working hard on your blog, you should be saving money for the future. Put your current savings into the development of your blog. Then, at future, you can live off funds earned from these investments.
Based on your private understanding of risk, you may want to be a risk-taker as a fresher with your investments. Higher the risk, higher will be your chances of earning. Coming to be more careful with your investments as you grow older can be wise.
4. Earn higher returns
To ripen your wealth, you need to put it in a place where it can earn a high rate of return. In the present context, the blog is the perfect place. Although it’s not the best option, its worth to try as a beginner in the market.
The blog inclines to offer the chance to earn higher rates of return than savings accounts. Hence, if you want the opportunity to attain a high return, you will need to explore investing.
5. Reach financial goals
Investing can enable you to reach huge financial goals. If your investment is earning a higher rate of return than savings accounts, you will be earning more money. It is both over the long term and within a faster period.
You major financial goals need the return on your investments. Your financial goals could be anything you like or love. It might be buying a home, buying a car or starting your own business. It could also be putting your children into a good college.
6. Expanding your business
Investing in your business is an important part of business expansion. Many investors like to fund bloggers and contributors to the creation of new jobs and blogs. They appreciate the process of establishing blogs and websites into successful entities. They help in providing a strong return on their investment.
But for this, you have to reach out to those with a great analysis of your blog. For the first time, you need to invest on your own to get sponsored. After reaching out to the minimum threshold, many investors will show their interest in your work.
7. Regret it if you don’t
When you ignore the side effect of not investing in your blog, you would be upset. Yes, a major regret of many bloggers is that they didn’t make investing a habit sooner. You will be regretting your own decision of not spending a penny over your blog.
Just passion is not everything you need, you need investment, a sponsor. It might be of yourself or some other investors. Even the Warren Buffett once said, “One is sitting in the shade today because someone seeded a tree a few years back”. Warren Buffet, who bought his first stock at age 11 desires he had began at a younger age.
8. Run like cheetah
If you want to be a single blogger and want to build-up on your own, you can skip this point. You might succeed with your investment but it would be too late for you. You will be running like a tortoise, don’t compare with the famous rabbit and tortoise story.
It is the race of cheetahs and you must be that damn fast running cheetah. Otherwise, you might also lose your regular visitors due to the lack of stuff to hang on. For this, the investment of a little is necessary to push you up. So hire some writers or motivate your friends to help you in this as a team.
9. Quality contents
Like above said only you in the team will cause the slow growth of your blog. You could hardly fill your blog with 2 posts per day, not the high quality. After that the formats, SEO, grammars, images, it would take you more time. Hence you could hardly post 3 posts per two days
But, if you invest to hire some quality writers, it will save a lot of time. You could probably fulfil the daily requirements. It doesn’t mean you should full your blog with trash. Invest with care and make your reader feel like its the right place.
10. Design your blog
You might be a web designer too. But, is your blog perfect without any investment? Most of the blogs are not. You have to write the blog code from scratch as free templates aren’t enough. However, nice free template sucks with the watermark at the footer section.
So being a designer also you have to invest a sort of money to design your blog. You might need some paid plugins. And for the custom domain also, a platform like WordPress needs a premium subscription. So, for the betterment of the blog, investment is its part.
Investment in your blog is the most sustainable means of blog growth. It leads to success today, tomorrow and long into the future.
If you haven’t done so already, you must embrace the unrivalled power and potential of the investment. I would suggest you invest as soon as you can before it’s too late.
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